The Importance of Creative Content

In today's digital world, showcasing your company with high quality content is very critical to your brand image. Think about it, everyone is scrolling on social media and you want your profile to stand out from the crowd. You want your audience to immediately connect to it, understand it, enjoy it, and in return engage with it. By the way, you have less than 5 seconds to grab their attention before they scroll down to the next post on their feed - shouldn't be too hard, right?

There are many different ways I create a successful post on social media. I'm not going to tell you all of my tricks (sorry!), but I will tell you a few helpful tips that I use.

1. I always develop a strategy behind my posts that are unique to my client and their business. Every company has their own voice, culture, strengths, etc. that set them apart from their competitors. I make sure to properly display each of these in the content I post.

2. Understand your audience. I always do research on my client's target market so I can effectively engage them. For example, If I'm targeting men and women in their 40-50s I'm probably going to develop content that relates to parenting or helping relax their mind from the average work day.

3. Keep it trendy. Be sure to use trending hashtags, articles, national holidays, etc. These are trending for a reason! It's what people are talking about and you'll want to make sure you join in on the fun. This will allow you to reach people that don't currently follow your profile and increase your brand's awareness.