We all know how much work and time it takes to organically grow your followers on social media. Buying followers may seem like a quick and easy alternative, but this is actually meaningless and can decrease your brand's digital image. Let me explain why...
When you buy followers, first of all, it's obvious. Your profile is underdeveloped, with no engagement, yet has thousands of followers? That's a dead giveaway. Also, if you scroll down that follower list, you will see random accounts like the snapshot below:
If any profile's followers consists of accounts like these, then your suspicions are confirmed. These accounts are just fillers who are not going to interact with your brand, and not going to become one of your newest customers. So what's the point?
Also, Instagram’s been taking a lot of steps towards reducing unwelcome behavior on the platform. As of 2019, fake accounts are regularly purged by Instagram, and accounts tied to sketchy third-party growth-hacking apps will lose access to Instagram. Don't forget that buying followers violates the terms of service, so there’s always the risk that Instagram will just suspend your account outright.
I never have or will buy followers for my clients for these reasons. Instead, I interact with profiles that engage in similar interests, lifestyles, and habits to my client's business. Another way to organically grow your followers is to run a sponsored post or digital advertisement to reach more people that don't already follow your profile. If you are an official brand, you will want to save your dignity and organically increase your followers.
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